Eternz, a curated vertical marketplace for jewellery, has raised $1.15 million in a pre-seed funding round led by Kae Capital. The funding round also saw participation from Gemba Capital, IIMA Ventures, TDV Partners, and Venture Lab. This financial boost will help Eternz target urban customers across India and establish partnerships with international brands, according to a company press release.
Founded by Arthi Ramalingam, Eternz aims to transform the jewellery buying experience online through innovative technology. The startup curates designs from high-quality national and international brands, providing a unique and trustworthy platform for jewellery shopping. Eternz caters to a wide array of metals, including fashion/costume, silver, gold, and diamond jewellery, and plans to continue collaborating with brands and designers to enable discovery and growth in this evolving market.
Eternz plans to use the proceeds to expand its selection of jewellery and target urban customers in India. The company also intends to launch an offline experience center, allowing consumers to touch and feel the jewellery, bridging the gap between online convenience and offline authenticity.
Sunitha Viswanathan, a Partner at Kae Capital, highlighted the strong demand for jewellery among millennials and Gen Z for daily wear, not just special occasions. She praised Eternz’s business model, which offers a curated vertical marketplace providing a trusted and unique experience for customers. Viswanathan expressed confidence that Eternz would become the go-to platform for brands looking to scale their online presence.
Eternz’s founder, Arthi Ramalingam, emphasized the company’s mission to address trust issues and discovery challenges that consumers face when shopping for jewellery online. With this funding, Eternz is poised to enhance its product offerings and expand its market presence both online and offline.
Kae Capital manages approximately $250 million in capital, having invested in 85 startups with a portfolio enterprise valuation of $9.88 billion. Its portfolio includes a mix of B2B and B2C startups such as Nazara Technologies, Porter, Healthkart, Zetwerk, Tata 1mg, Traya, and Square Yards.