Palette Brands, formerly known as White.Inc, a forward-thinking consumer goods firm, has successfully raised nearly $2 million in its pre-series A funding round, spearheaded by Rockstud Capital.
The funding round also witnessed support from existing investors such as IPV and Dholakia Ventures, alongside contributions from notable angel investors including Stoffer Anko Norden and Apurva Salapuria.
Founded by Siddharth Gadodia, Young Yun, Himanshi Tandon, and Bret Recor, Palette Brands is dedicated to catering to the aspirational affluent consumer segment, characterized by their appreciation for exceptional product design and value. The company focuses on developing products within the mass premium segment across categories with substantial total available market (TAM) and significant unmet consumer needs.
Palette’s current portfolio includes Unbottle, a range of reusable and sustainable drinkware products, and Totem, which specializes in creating accessories tailored exclusively for the expanding Apple consumer base in India. Additionally, the company is gearing up to introduce Ember, a cookware brand inspired by vibrant Indian lifestyles and modern décor, emphasizing non-toxic materials.
In a recent strategic move, Palette Brands has forged a partnership with Box Clever which is recognized for developing products for industry leaders in the USA, making this collaboration a significant milestone for Palette Brands as it continues to expand its market presence and innovation.