Nitro Commerce, a revenue-as-a-service platform catering to e-commerce and direct-to-consumer (D2C) brands, has successfully raised Rs 15 crore in its latest funding round. This initial phase is part of a larger fundraising effort aimed at reaching Rs 50 crore.
Led by serial entrepreneur Umair Mohammed, along with Atyab Mohammad as COO, Shamail Tayyab as CTO, and Pratik Anand as CBO, Nitro Commerce brings decades of collective experience in the e-commerce sector.
The funding round was primarily led by Cornerstone Venture Partners, with participation from Warmup Ventures, Lead Angels, Dholakia Ventures, India Accelerator, and notable individual investors such as Arjun Vaidya, Kunal Khattar, Nikunj Jain, and Piyush Jain.
Nanika Kakkar, Partner at Cornerstone Venture Partners, highlighted Nitro Commerce’s role in enhancing customer engagement and targeting for brands, describing it as pivotal in the e-commerce revolution.
Established in 2023, Nitro Commerce aims to democratize complex technologies for online brands, focusing on customer lead enrichment and technology accessibility. The startup has onboarded over 100 D2C brands within the past six months and plans to expand this number to 1,000 by year-end. It targets profitability by 2025 through continued technology development and deployment.
Umair Mohammed, CEO of Nitro Commerce, emphasized the startup’s commitment to privacy-first technologies amidst evolving consumer expectations and regulatory environments.
The funding will be utilized to further develop Nitro Commerce’s core technologies supporting sourcing and customer enrichment, enhancing its position in India’s expanding e-commerce landscape.