Titan Company has announced its strategic expansion into Bangladesh by introducing its renowned jewellery brand, Tanishq, through a joint venture with Rhythm Group. This move is part of Titan’s broader strategy to strengthen its international presence and will commence with the establishment of a manufacturing facility in Narayanganj.
Currently operating 17 Tanishq stores across international markets including the UAE, US, Qatar, Singapore, and Oman, Titan aims to replicate its success in Bangladesh. The joint venture with Rhythm Group, a prominent entity established in 1972 with diversified business interests, marks a significant collaboration to cater to the discerning Bangladeshi market.
Titan’s Managing Director, C K Venkataraman, expressed optimism about the partnership, highlighting the synergies between Tanishq’s craftsmanship and brand legacy and Rhythm Group’s local market expertise. “Together, we will leverage our strengths to elevate the jewellery industry in Bangladesh and position the country as a hub for crafting Tanishq Exquisite Jewellery for global markets,” he stated.
Titan Company, a joint venture between Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO), continues to expand its footprint across South Asia, the Middle East, and Southeast Asia through its diverse portfolio that includes watches and jewellery.