TIFIN, a leading US-based fintech platform, has made its debut in India with the introduction of MyFi, a conversational AI assistant designed to offer personalized investment guidance. MyFi utilizes research-driven investment intelligence and AI models to deliver tailored advice based on users’ investment portfolios.
Founded in 2018 by Vinay Nair, an IIT-Madras graduate, TIFIN recently raised USD 109 million, valuing the company at USD 842 million. With over 260 employees globally, including a significant presence in India, TIFIN aims to leverage MyFi to empower Indian investors with sophisticated yet user-friendly financial tools.
Kiram Nambiar, co-founder and CEO of MyFi, expressed that MyFi, inspired by TIFIN’s successful magnifi platform in the US, aims to transform wealth management outcomes in India. He highlighted that the platform is registered with SEBI as a Registered Investment Advisor (RIA), ensuring full compliance with applicable regulatory standards.
Vinay Nair underscored MyFi’s significance in facilitating well-informed financial decision-making among Indian investors. Nair elaborated that MyFi is tailored specifically for the Indian market, leveraging TIFIN’s global expertise to simplify investment decisions and eliminate uncertainty
The platform, compatible with Android and iOS, caters initially to existing mutual fund investors in India, with plans to expand its services to new investors in the future. Nambiar highlighted the growing investor community in India, citing statistics from the Association of Mutual Funds in India (AMFI).
Nambiar added that MyFi offers a subscription-based model starting at Rs 299 per month, providing accessible investment solutions customized to individual needs. He emphasized that the platform’s introduction signifies TIFIN’s strategic dedication to improving financial outcomes with innovative AI-driven solutions in the Indian market.