Wify, a Mumbai-based startup specializing in home furnishing installation, has successfully raised Rs 25 crore in a pre-Series A funding round. The investment was co-led by Mount Judi Ventures and existing investor Capria Ventures, with participation from Blume Founders Fund and other undisclosed existing investors.
Founded in 2019 by Vikram Sharma and Deepanshu Goel, Wify acts as a crucial link between modern home brands and skilled technicians. The startup offers a comprehensive SaaS platform that facilitates seamless order management, on-site project coordination, and real-time tracking for both brands and consumers.
The fresh capital infusion will enable Wify to deepen its market presence within existing categories by enhancing value-added services. Additionally, the startup plans to expand into new categories, bolster its workforce, and strengthen its technological infrastructure. These efforts aim to accelerate capacity building and elevate customer service standards.
Wify intends to leverage generative AI to optimize the training and onboarding of technicians, provide on-the-job assistance, and elevate overall customer service quality.
Currently operational across 100 cities in India, Wify boasts a network of over 3,000 technicians. The startup has established partnerships with more than 100 leading global and local brands, including prominent names like IKEA, Amazon, Godrej, and Hettich.
In the B2C segment, Wify competes directly with established players like Urban Company. Meanwhile, in the B2B space, it faces competition from regional service providers such as Mechanic2Home and Easyfix.
This funding round marks a pivotal moment for Wify as it aims to consolidate its market position and drive further growth in the competitive home services industry.