Vedix, a leading customised Ayurvedic personal care brand, has embarked on its offline expansion journey with the launch of an exclusive shop-in-shop store in collaboration with Shoppers Stop. The inaugural store has opened its doors at Shoppers Stop, Garuda Mall in Bengaluru, marking a significant milestone for Vedix in enhancing its retail presence.
Jatin Gujarati, Business Head at Vedix, expressed gratitude for the partnership with Shoppers Stop, highlighting their strong online presence in India and globally and their exciting foray into offline retail. The collaboration aims to bring a premium, customised Ayurveda beauty experience to Shoppers Stop customers.
Central to this partnership is the introduction of advanced hair and skin analyzers, innovative devices that provide detailed insights into customer issues, enabling precise product recommendations and enhancing efficacy. These industry-first analyzers, along with other innovations such as Ayutree and AyuPods, are set to differentiate the shopping experience at Shoppers Stop and drive significant customer engagement, Gujarati noted.
Vedix’s product range includes customised hair care, skincare, and immunity products formulated by Ayurvedic experts to cater to specific consumer needs. The company has introduced Ayutree, an IoT-enabled device that dispenses real-time, customised oil samples based on customer selections made on a tablet interface. Customers can also opt for AyuPods, exclusive to Vedix stores, which further enhance customisation options for achieving specific hair and skin goals.
With an impressive Annual Recurring Revenue (ARR) of Rs 150 crore and a customer base exceeding 15 million, Vedix continues to innovate in the Ayurvedic beauty segment, blending traditional wisdom with modern technology to deliver personalized wellness solutions.
Biju Kassim, Customer Care Associate and CEO of Beauty at Shoppers Stop, expressed enthusiasm about welcoming Vedix onboard. He highlighted the partnership as an opportunity for Shoppers Stop customers to experience personalized Ayurveda integrated with cutting-edge skincare and haircare solutions. The collaboration underscores Shoppers Stop’s commitment to offering immersive, modern retail experiences and expanding its range of personalized product offerings in-store.
The partnership between Vedix and Shoppers Stop represents a convergence of traditional Ayurvedic expertise and contemporary retail innovation, poised to redefine customer expectations in the beauty and wellness space. As Vedix continues to expand its offline footprint, the collaboration promises to introduce more consumers to the transformative benefits of personalised Ayurvedic care.