Amocare, a Gurugram-based wellness brand specializing in intimate wellness products, has successfully raised $400,000 in a pre-seed funding round co-led by FAAD Network and AngelBay Holdings. The funding infusion aims to accelerate Amocare’s growth trajectory by expanding its product offerings, strengthening brand presence, and venturing into new international markets.
Founded in 2023 by Prabhat Maheshwari and Neeraj Sehgal, Amocare distinguishes itself by offering premium intimate wellness solutions rooted in natural ingredients. Its product portfolio spans personal care and intimate hygiene, addressing a spectrum of holistic wellness needs.
The funding will primarily support Amocare’s initiatives to scale operations, enhance product development capabilities, and bolster customer engagement strategies. Additionally, the brand plans to expand its market footprint into key international territories such as Eastern Europe and the UK, leveraging strategic partnerships facilitated by its investors.
In the competitive landscape of intimate wellness brands, which includes players like Bold Care, MyMuse, Pee Safe, and The Sangya Project, Amocare aims to carve out a niche through innovation, quality, and a focus on customer trust.
With this latest funding round, Amocare is poised to capitalize on growing consumer awareness and demand for natural wellness solutions, positioning itself as a leader in the intimate wellness segment both domestically and globally.
The successful funding round reflects investor confidence in Amocare’s business model and growth potential, reinforcing its commitment to revolutionizing intimate wellness through sustainable and scientifically backed products.