Channelplay Limited, led by Vice President Yasir Hussain, has announced a strategic partnership with Aditya Birla aimed at driving market growth for their products. Leveraging Channelplay’s expertise in retail solutions, the collaboration intends to enhance brand visibility, strengthen market share, and increase sales for Aditya Birla’s new offerings.
Channelplay Limited specializes in providing comprehensive retail solutions tailored to optimize retail performance. They collaborate closely with brands to develop and implement strategic initiatives, including channel loyalty programs, promoter activations, and retail expansion strategies aimed at maximizing product visibility and market penetration.
Aditya Birla White, renowned for its manufacturing and export of products such as white cement, wall primer, wall care putty, and textura, aims to expand market presence for products like Primer and Seep Guard through this partnership. The initiative seeks to improve brand awareness nationwide, as detailed by India Retailing.
The partnership initiative includes launching a pilot channel loyalty program and promoter activation plan across 50 retail locations, aimed at securing more in-store shelf space for Aditya Birla products.
Aditya Birla Group, encompassing Aditya Fashion and Retail Limited, is a prominent player in India’s textile industry. Recently, the conglomerate announced a $50 million investment in research, development, and manufacturing facilities in Texas, USA, as reported by Business Standard. Aditya Birla Group also operates in Thailand, Europe, and across India.