Italian electric two-wheeler brand VLF has announced its entry into the Indian market, with plans to establish a manufacturing hub in Kolhapur, Maharashtra. The company is collaborating with KAW Veloce Motors Pvt Ltd for manufacturing and distribution, leveraging the KAW Group’s extensive manufacturing experience spanning six decades. This strategic move aims to cater to a diverse demographic, from first-time buyers to seasoned riders, by launching VLF’s iconic electric scooter, Tennis, by the festive season this year.
VLF, founded by renowned designer Alessandro Tartarini in 1993, is known for its unique Italian heritage and design. The brand focuses on aspirational branding and premium riding experiences at affordable prices, positioning itself to make a significant impact on the Indian electric two-wheeler landscape. The company’s products, characterized by strong personality and distinctive design, aim to stand out in the rapidly growing electric mobility market.
To create awareness and generate interest among Indian consumers, VLF will roll out an extensive marketing campaign leading up to the official brand launch during the 2024 festive season. This campaign will include engaging marketing activities, roadshows, and participation in auto expos, firmly establishing VLF’s presence in India. Additionally, VLF plans to establish a robust dealer network across major Tier I and Tier II cities, aiming to have 15 dealerships operational by the end of 2024 and scaling up to 50 dealerships by the end of the financial year.
Tushar Shelke, Managing Director of KAW Veloce Motors Pvt Ltd, emphasized the company’s commitment to providing Indian consumers with a range of electric scooters that excel in design and performance. KAW Veloce Motors Pvt Ltd is committed to providing Indian consumers with a range of electric scooters that excel in design and performance. Each VLF product has its own unique design language, ensuring it stands out in the current market. The partnership between VLF and KAW Veloce Motors aims to offer stylish and affordable alternatives to traditional gasoline-powered designs, enhancing the electric mobility market in India.