The Sleep Company (TSC), a leader in sleep and seating solutions, targets profitability by FY25, marking a rapid rise since its 2019 inception with an annual recurring revenue (ARR) of Rs 500 crore. With 100 company-owned stores launched in just two years, TSC has disrupted the mattress industry, pioneering a direct-to-consumer approach.
Founded by Priyanka and Harshil Salot, TSC integrates smart grid technology into its product lineup, including mattresses, sofas, and office chairs. The company reported a substantial revenue increase from Rs 74.05 lakh in FY20 to over Rs 127.14 crore in FY23, aiming for Rs 1,000 crore in the next 2-3 years with plans to expand its workforce to 1,300-1,400 by 2024.
The company’s ‘Ropo’ strategy—research online, purchase offline—enhances customer experience across its Coco stores, where consumers can explore products firsthand. Recent funding rounds, including Rs 184 crore in Series C, highlight investor confidence in TSC’s growth trajectory and innovation in AI-integrated products.
Operating EBITDA-profitable stores nationwide, TSC attributes its success to strategic expansion and a strong omnichannel presence, accounting for 85% of sales. With manufacturing hubs in Mumbai and Bengaluru, the company aims to double its market share in office chairs following the launch of ‘ErgoSmart by The Sleep Company’.
Looking ahead, TSC aims to solidify its position as a ‘House of Brands’ while setting new industry standards, leveraging AI to enhance customer engagement and product offerings.
