Fibr, an AI-powered personalization platform, has secured $1.8 million in a funding round led by Accel, with contributions from 2am VC and angel investors such as Cred founder Kunal Shah. The funds will be used to enhance Fibr’s AI personalization platform, expand its customer base, and recruit talent, including engineers, product marketers, and sales and go-to-market experts.
Founded in January 2023 by Ankur Goyal and Pritam Roy, Fibr offers a flagship product called Pilot. This product helps improve conversions by providing personalized landing pages for every ad, email, SMS, notification, or other forms of communication. Goyal noted that most existing personalization tools are outdated and typically excel in one area—such as web, ads, or email—without addressing the bigger picture.
Fibr’s platform caters to lead generation clients in sectors such as insurance, broadband, home improvement, and consumer services. Currently, the company is targeting markets in the US, Canada, and India, with plans to expand into Europe. Goyal indicated that the US is the primary focus, but Europe is also a promising market due to Fibr’s alignment with general data protection regulation (GDPR). By the end of the year, Fibr expects to have 60-70% of its operations in the US, 10-20% in India, and a foothold in Europe.
The Bengaluru-based company is also developing the beta version of its second product, Blocks. This new product includes AI tools designed to help marketers scale their content across different formats, such as transforming a high-performing Facebook ad into a blog post, Google ad, or social media post. This development aims to provide marketers with more versatile and effective content creation options.
Prayank Swaroop, partner at Accel, expressed confidence in Fibr’s potential to revolutionize the ad ecosystem for consumer companies, particularly given the challenges of customer acquisition costs due to privacy policies and cookie deprecation. Fibr’s affordable sachet pricing model, where users only pay for usage, disrupts traditional SaaS pricing, making it accessible for all marketers.
