In a world brimming with furniture brands, one name is carving out a niche with unparalleled style and craftsmanship—Stori Design, affectionately known as Stori. Launched in 2023 and headquartered in Pune, Stori has quickly made waves in the luxury bespoke furniture market. With opulent showrooms in Pune and Delhi, Stori is redefining the industry by offering architects and interior designers unmatched customization and top-notch quality. On its current trajectory, Stori is poised to challenge even the most established foreign brands, especially those offering limited customization. A key differentiator for Stori is its reliable pan-India delivery, setting it apart from the competition.
Stori’s rapid ascent can be attributed to its four pillars, each a cornerstone of its reputation. The first pillar is the “i” in Stori—a deliberate nod to its Indian roots and a proud symbol of its commitment to the Make in India initiative. As a 100% Made in India brand, Stori is pushing the boundaries of what Indian craftsmanship can achieve on the global stage.
At the heart of Stori’s design brilliance is Jiten Pahuja, the creative force behind its seamless and luxurious furniture. Leading a 50,000-square-foot facility in Manesar, Haryana, Pahuja brings over 25 years of experience and a team of 300 artisans to the table, crafting pieces that are as much works of art as they are functional furniture.
Deepesh Shah is the financial strategist and visionary behind Stori’s business operations and growth. Beginning his journey into the timber and interior industry at just 18, Shah’s 25 years of experience in luxury furniture markets—both Indian and international—are instrumental in propelling Stori onto the global stage.
The operational heartbeat of Stori is ashish charla, whose 20 years of expertise in wood and luxury furniture materials ensure flawless coordination between Stori’s factory and retail outlets. Ashish’s deep understanding of materials and finishes guarantees that every piece of furniture leaving Stori’s facility is a masterpiece.
With an unwavering commitment to quality and attention to detail, Stori is not just meeting but exceeding industry standards. As part of its ambitious growth plans, Stori will soon unveil new experience showrooms in Hyderabad, Indore, and Ahmedabad, offering customers a fully immersive experience of its bespoke luxury offerings.
Looking ahead, Stori aims to broaden its support for architects and interior designers, becoming the go-to partner for ambitious design projects. By fostering a collaborative environment, Stori empowers designers to push creative boundaries, ensuring that the luxury furniture market continues to evolve with innovation and excellence.