Tata-owned BigBasket, a leading e-grocery platform known for its slotted deliveries, is transitioning into a full-scale quick commerce platform. This shift comes in response to the rising demand for rapid deliveries, increasingly blurring the lines between traditional e-commerce and quick commerce. Founded in 2011, BigBasket has witnessed various cycles in the grocery delivery industry and is now focusing on quick commerce through its BB Now service.
BB Now, which has been operational for about 2.5 years, has recently seen a surge in sales, with over 50% of its revenue now coming from the quick delivery vertical. In the coming weeks, BigBasket will exclusively offer a 10-30 minute delivery service through BB Now, marking a complete transition to the quick commerce model. The Bengaluru-based company has been piloting rapid delivery in select locations and plans to roll out this service nationwide. This move is expected to significantly boost the company’s financial performance, with BB Now projected to contribute $1 billion of BigBasket’s $1.5 billion sales target for the current financial year.
To support this expansion, BigBasket plans to operate around 500-600 dark stores while maintaining its large warehouses, which stock a wide range of SKUs, including high-value items. This split delivery model will allow the company to efficiently manage inventory and meet the growing demand for quick delivery services.
As the quick commerce market continues to grow, BigBasket faces competition from other players like Zepto, Blinkit, and Swiggy Instamart. These companies are rapidly expanding their dark store networks and increasing their SKU offerings to capture market share. Despite the challenges, BigBasket is committed to scaling its quick commerce operations, recognizing the significant opportunity in this fast-evolving segment.