Pepsales, a rising software-as-a-service (SaaS) platform designed to enhance sales team productivity, has successfully raised $1.1 million in funding. The round was led by Chiratae Ventures, with participation from other investors, positioning Pepsales to further develop its cutting-edge AI-driven solutions.
Founded in 2023 by Ajay Singh and Abhinandan Sahgal, Pepsales is leveraging artificial intelligence (AI) and machine learning (ML) to help business-to-business (B2B) SaaS companies deliver personalized and impactful product demonstrations. With the newly raised capital, Pepsales plans to scale its operations in key markets, particularly in the U.S. and India, while doubling its customer base by the end of the year.
The platform, which is currently in beta mode, offers businesses the ability to automate the creation of customized demos tailored to specific clients, significantly enhancing engagement and boosting the likelihood of closing deals. According to Abhinandan Sahgal , personalized demos can improve win rates by 50%, making this AI-powered solution a game-changer for sales teams. The platform’s goal is to bring the customer count from 10 to 25 before its full-scale public launch.
Chiratae Ventures, a prominent venture capital firm known for its investments in successful companies like Policybazaar, Curefit, and Firstcry, led the funding round, demonstrating confidence in Pepsales’ potential to disrupt the sales automation space.
With the enterprise application software market spending more than $200 billion annually on sales and marketing, Pepsales is tapping into a promising sector. As demo automation emerges as a new category within this space, Pepsales aims to establish itself as a leader by continuing to innovate and refine its product for a growing client base.