Hopscotch, a direct-to-consumer (D2C) children’s clothing brand, has successfully raised $20 million in a funding round led by the global e-commerce leader Amazon. The investment round also saw participation from notable investors, including Eduardo Saverin, co-founder of Facebook, alongside existing backers such as Lionrock, IIFL Seed Venture Fund, RPG Ventures, and Techpro Ventures.
Rahul Anand, the Founder and CEO of Hopscotch, expressed enthusiasm about the funding, stating, “This investment will enable us to enhance our marketing efforts, expand our product range, and empower more customers to showcase their individual styles.”
The capital raised will be pivotal for Hopscotch as it aims to broaden its product offerings and reach a wider customer base. Preetham N, Director of Corporate Development at Amazon, commented on the brand’s impressive progress, highlighting their achievements to date.
With the backing of Amazon and other investors, Hopscotch is strategically positioned to accelerate its growth and capture a larger share of the market. The company’s technology platform is designed to quickly identify emerging fashion trends, allowing it to deliver popular styles to customers ahead of competitors.
Based in Mumbai, Hopscotch specializes in children’s apparel, footwear, and accessories, catering to style-conscious parents seeking fashionable options for their kids. The company has established partnerships with major e-commerce platforms, including Amazon and Flipkart, and reports that nearly 80% of its revenue comes from smaller towns across India.