Purplle, a leading omnichannel beauty retailer, has successfully closed its latest funding round at ₹1,500 crore, adding an additional ₹500 crore. The round was spearheaded by the Abu Dhabi Investment Authority (ADIA) and included continued backing from current investors such as Premji Invest and Blume Ventures. Sharrp Ventures, a new investor, also joined this round.
The company, based in Mumbai, revealed the funding in a recent statement, emphasizing that the capital infusion will strengthen its commitment to delivering an enhanced omnichannel experience. Purplle aims to utilize this investment to push its innovation further, leveraging advanced technology and data to offer top-tier beauty services across India.
Co-founder and CEO, Manish Taneja, expressed confidence in the company’s direction, stating that the investment reinforces their vision to “make every Indian feel beautiful.” Purplle had previously raised ₹1,000 crore in July, with a significant portion coming from secondary transactions, as reported by industry sources.
This latest funding will enable Purplle to continue expanding its presence and refining its product offerings, bringing its unique blend of online and offline beauty retail experiences to a wider audience.