Primus Senior Living, an eldercare startup, has successfully raised $20 million in a seed funding round, with General Catalyst contributing $7 million. The remaining $13 million was invested by Zerodha co-founder Nikhil Kamath and Gruhas, an investment firm co-founded by Kamath and Abhijeet Pai of Puzzolana Group.
Primus Senior Living, founded by Adarsh Narahari, focuses on delivering healthcare, wellness, lifestyle, and social engagement services to elders in the comfort of their homes. Currently based in Bengaluru, Primus operates a community of 500 homes, designed for seniors who wish to live independently while receiving these services. With the recent funding, the company plans to expand its presence to 3,500 homes across six cities, including Bengaluru, Chennai, Kolkata, Mumbai, Pune, and Hyderabad.
Narhari emphasizes the need for an all-encompassing solution that addresses engagement, healthcare, and lifestyle needs for elders in India. He further mentioned that a portion of the funds will be allocated to intergenerational housing and expanding the eldercare community. The investment by General Catalyst, a Silicon Valley-based venture capital firm, is among its first major deals in India.
Kamath noted that India’s aging population and the decline of traditional joint family systems require innovative solutions to care for the elderly. He praised Primus for its forward-thinking approach, stating that this funding marks just the beginning of new opportunities in eldercare.
Gruhas had previously invested in the eldercare platform Age Care Labs in 2023. The eldercare sector has seen increasing investor interest, with recent funding rounds such as Kites Senior Care raising Rs 45 crore, and Khyaal securing $4.2 million earlier this year.