Mondelez India has introduced ‘Studio, Creations by Cadbury,’ its new premium chocolate line priced at ₹494 for 130 grams. This luxury product is targeted at those seeking high-end gifting options, especially during festive seasons.
With a price much higher than Cadbury’s popular Celebrations pack (₹134 for 144.1 grams), Studio is set to appeal to consumers looking for something extra special. However, it raises the question of whether it will compete with Cadbury’s own Celebrations range.
To boost its launch, the brand has rolled out a sleek campaign featuring Bollywood stars Saif Ali Khan and Kareena Kapoor Khan. The campaign highlights the elegance and exclusivity of Studio and was produced by Good Morning Films. Ogilvy’s creative team and Wavemaker handled the campaign’s design and media strategy, ensuring a premium look and feel.
The elegant packaging, designed by Design Bridge Singapore, perfectly complements the product’s luxury positioning.
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