Deepinder Goyal, co-founder and CEO of Zomato, has recently established a new venture called Continue, which aims to focus on health tracking and mental wellness. This initiative is a personal project for Goyal, operating independently of Zomato.
Founded in April 2024 under the registered name Upslove Advisors Private Limited, the company has received initial funding of ₹50 lakhs from its shareholders—Deepinder Goyal, who holds 99.9%, and Ashish Goel, with a 0.1% stake, according to a regulatory filing from the Registrar of Companies (RoC).
The website Continue.com, branded as “The Ultimate Health Tracker,” currently lacks additional information but has been registered under the new entity Upslove Advisors Private Limited.
As per RoC records, Deepinder Goyal serves as the active director, with Simrandeep Singh and Akriti Mehta appointed as additional directors of Upslove Advisors Private Limited. LinkedIn profiles reveal that Singh and Mehta have both been associated with Zomato for the past five and seven years, respectively.
This development was initially reported by Moneycontrol.
Continue is poised to rival companies like Ultrahuman and Mindhouse, founded by former Zomato COO Mohit Kumar and co-founder Pankaj Chaddah, respectively. Notably, Goyal had previously invested $10 million in Ultrahuman’s Series B funding round.
Zomato has demonstrated a keen interest in the health and fitness sector, having acquired Fitso in the past before selling it to Curefit, owned by Tata Digital. With the launch of Continue, Goyal diversifies his portfolio across multiple industries, including food delivery (Zomato), quick commerce (BlinkIt), entertainment and ticketing (District), and B2B supplies (HyperPure).
In July, Goyal entered the billionaire club as his holdings in Zomato exceeded ₹8,400 crore (approximately $1 billion).
While some might view this new venture as unexpected—considering Zomato is not yet in a stable position despite recent profitability—the business remains complex with numerous challenges to address. The ongoing departures of co-founders might lead one to question Goyal’s decision to embark on a new project. However, the collaborative culture at Zomato seems to support this move, with the company showing a willingness to support former employees with promising ideas. It’s likely that Goyal has a strategy in place to gradually involve key contributors in Continue, similar to his other ventures, without diverting focus from his primary responsibility of steering Zomato, which investors are also keenly observing.