Berrylush, a prominent women’s western fashion label, has formed a strategic alliance with GoKwik, a leading e-commerce enablement platform, to boost its online footprint and accelerate growth. This partnership aims to double Berrylush’s order volume and revenue by 2025, delivering an enhanced shopping experience for customers and broadening its direct-to-consumer (D2C) presence in deeper regions of India.
Alok Paul, co-founder and COO of Berrylush, highlighted the importance of a seamless customer experience and minimizing return-to-origin (RTO) rates in India’s rapidly changing e-commerce environment. “With GoKwik’s innovative solutions, we’ve already noticed positive changes. In just 15 days, we are making significant strides toward our goals and expect a substantial decline in both drop-offs and RTO rates. As e-commerce expands, tackling RTOs is vital for maintaining both profitability and customer satisfaction,” he stated.
As a key player in the omnichannel fashion sector, Berrylush is targeting a revenue of ₹100 crore in this fiscal year. Leveraging GoKwik’s extensive shopper network, which boasts 120 million users—one of the largest in India—Berrylush aims to enhance the e-commerce shopping journey, particularly throughout the checkout process.
Berrylush intends to use technology and data-driven insights to increase cash-on-delivery (COD) gross merchandise value (GMV) while effectively minimizing returns before delivery.
Chirag Taneja, co-founder and CEO of GoKwik, remarked, “Berrylush has adeptly connected with today’s style-savvy consumers. Their steady growth and ambitious plans for the coming year are impressive. We are eager to support them in realizing these growth aspirations through our solutions and look forward to facilitating their upward trajectory.”
Following the deployment of GoKwik’s solutions on their website, Berrylush aims to incorporate the system into its mobile application, with the goal of reducing drop-offs by 20% and RTOs by 50%.
With GoKwik’s assistance, Berrylush expects a smooth transition and ongoing expansion in the near future.
Having remained bootstrapped until now, Berrylush is also planning to secure funding to scale its operations and aims to achieve a 7% EBITDA profit this fiscal year. GoKwik’s network encompasses over 10,000 e-commerce brands, including Lenskart, Neemans, Man Matters, and Shoppers Stop, spanning various key online shopping categories such as fashion, beauty, health and nutrition, and electronics.
In addition, GoKwik recently announced its global expansion through the acquisition of Return Prime, a Shopify app designed to manage returns for e-commerce brands.