Rebel Foods, known for its innovative approach in the restaurant industry, is launching a captivating campaign for its flagship brand, Behrouz Biryani. Titled “The Nawabi Surprise,” this initiative will feature Bollywood superstar Saif Ali Khan and utilize artificial intelligence to provide customers with personalized video greetings from the actor.
Kicking off on October 25, 2024, the week-long campaign offers a special twist for every order of Behrouz Biryani. Customers will receive a beautifully designed palace-shaped card containing a concealed QR code. When scanned, this code unlocks a personalized video message from Saif Ali Khan, adding a festive touch to the dining experience.
Nishant Kedia, the Chief Marketing Officer at Rebel Foods, expressed excitement about the initiative, stating, “This Diwali, our aim is to deliver a truly memorable experience for our customers by merging the royal heritage of Behrouz Biryani with advanced personalization. With the charm of Saif Ali Khan and our Nawabi Surprise, we aim to combine tradition and technology, enhancing the festive spirit. This initiative showcases our commitment to honoring deep-rooted traditions while embracing innovative methods for a remarkable celebration.”
The personalized video greetings can easily be shared on social media platforms and redirected to WhatsApp for straightforward downloading and sharing. Customers will also have the option to generate multiple videos, making this Diwali celebration even more special.