Cricket star Hardik Pandya has taken his partnership with The Souled Store, a popular lifestyle brand, to the next level by stepping in as an investor. Known for its trendy, youth-centric apparel, The Souled Store has benefited from Pandya’s influence since 2022 when he joined as a brand ambassador. This new investment signifies a powerful collaboration aimed at strengthening the brand’s position in India’s fashion industry.
Having been managed exclusively by RISE Worldwide, Pandya shared his excitement about his investment in The Souled Store, stating, “My journey with The Souled Store has been remarkable. What began as a brand partnership has now evolved into something greater. Their passion for creating relatable, vibrant products for India’s youth has always resonated with me. I’m excited to be a part of this beloved Indian brand’s next chapter and to contribute to its ongoing growth and success.”
He further added, “Deepening my connection with The Souled Store aligns perfectly with my values. As an Indian athlete, I’m passionate about supporting homegrown brands that embody innovation and creativity. I’m thrilled to continue this journey, helping shoppers embrace style and individuality with The Souled Store.”
Vedang Patel, co-founder of The Souled Store, expressed his enthusiasm about the new partnership, saying, “Hardik represents everything that The Souled Store stands for—a true ‘Made in India’ success story. We’re thrilled to have him join our family. His fashion-forward mindset and deep connection with India’s youth will be instrumental in shaping our brand. Together, we aim to design high-quality products that capture the spirit of individuality and resonate with young consumers.”
This evolving synergy has mutually benefited both The Souled Store and Hardik Pandya, boosting the brand’s presence and connecting it with the energetic vibe of Indian youth. Pandya has been instrumental in increasing the brand’s visibility, blending his fan following with the brand’s appeal for trendy, quality apparel.
Looking ahead, The Souled Store aims to leverage this investment to accelerate product innovation, strengthen its online and offline reach, and pursue creative collaborations that will fuel future growth and excitement around the brand.