Country Delight, the Gurugram-based direct-to-consumer dairy and daily essentials brand, has secured ₹200 crore in venture debt from Alteria Capital to support its growth. This funding includes ₹140 crore, received across two tranches in May and August, as well as a recent equity raise of $20 million earlier this year.
The newly acquired funds are designated to bolster Country Delight
’s expansion plans, enhance production capacity, and amplify brand marketing efforts. “Our focus on financial efficiency and diversified capital sources aligns with our larger strategy to scale up operations as we move towards an IPO,” shared Chakradhar Gade, co-founder and CEO of Country Delight.
Founded by Gade and Nitin Kaushal, Country Delight offers a wide range of dairy products, bakery items, poultry, and fresh farm produce. With direct sourcing from dairy farms, the company now caters to over 1.5 million customers across 15 major cities, including Delhi NCR, Mumbai, Bengaluru, Jaipur, Chennai, and Pune.
According to data from TheKredible, the company is inching closer to unicorn status with a valuation of approximately $820 million from its last equity funding. To date, it has raised around $200 million in total.
Country Delight reported a robust revenue increase, reaching ₹1,380 crore in FY24, compared to approximately ₹900 crore in FY23 and ₹542.6 crore in FY22, according to The ARC. Meanwhile, competition in the dairy sector intensifies with companies like Stellapps, Akshayakalpa, Sid’s Farm, Milky Mist, and Otipy vying for market share.
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