Zydus Wellness has announced its intent to acquire Naturell India and its subsidiary, NIPL, marking a strategic expansion into the healthy snack market. Known for popular brands like Ritebite Max Protein, offering nutritious protein bars, cookies, and chips, Naturell India complements Zydus Wellness’ aim to broaden its presence in the health and wellness sector.
This acquisition, financed through cash, is projected to positively impact Zydus Wellness’ earnings per share (EPS) as early as the year following the completion of the transaction. Naturell, which entered the healthy snack arena in 2007, brings established, protein- and fiber-enriched products to Zydus’ growing portfolio.
Dr. Sharvil Patel, Chairman of Zydus Wellness, shared his enthusiasm for the acquisition, stating that this venture aligns with Zydus’ commitment to cater to the health-focused consumer base. “By leveraging our innovation and established brand reputation, we are set to fulfill evolving consumer health needs. This acquisition represents a strategic fit for Zydus Wellness, and we extend a warm welcome to the Naturell team,” he commented.
Zydus Wellness’ CEO and Director, Tarun Arora, highlighted the move as a forward step in their market strategy, anticipating synergies through product innovation and a strengthened presence. “We are excited to integrate NIPL into our offerings and warmly welcome the NIPL family as we drive this joint vision forward,” he said.
Naturell India’s founder, Vijay Uttarwar, expressed confidence in the partnership, noting that Zydus’ extensive distribution and marketing capabilities will elevate their product reach and growth. “Zydus Wellness brings essential scaling expertise, and we are thrilled to embark on this journey with them,” he added.
The acquisition underscores Zydus Wellness’ continued commitment to the expanding health and wellness segment, making it a promising growth step for both companies.
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