In an exciting move to connect with the elusive Gen Z audience, Intel has teamed up with Dentsu Gaming and prominent gaming community platform StreamO for the 2024 edition of Intel Gamer Days. This annual gaming festival aims to engage young gaming enthusiasts who often evade traditional advertising methods.
The campaign strategically harnesses the power of over 350 gaming influencers across India, pushing beyond conventional advertising limits. By delivering engaging and tailored content, the initiative caters to Gen Z’s preferences for immersive and interactive media experiences.
Entitled ‘Intel Gamer Days X Dentsu Gaming X StreamO 2024,’ this year’s effort unites key players in the gaming hardware sector, including well-known brands like ASUS, Acer, Dell Technologies, HP, Lenovo India, MSI, GIGABYTE, and ASRock Inc. With an impressive roster of 278 gaming influencers producing content in eight regional languages, the campaign successfully reached around 5,000 gaming enthusiasts via popular platforms such as YouTube Live, Twitch, and Discord.
Sanchayeeta Verma, CEO of Carat India, noted the challenge of engaging Gen Z, who increasingly reject traditional advertisements through ad-blockers. “StreamO’s technology provides brands with a unique opportunity to connect with this audience on their preferred platforms through scalable and interactive campaigns,” she explained.
Intel Gamer Days, which now operates in 35 countries, reflects Intel’s dedication to nurturing the gaming market in India. Apurva Jani, Marketing Director at Intel India, highlighted the initiative’s evolution, stating, “Intel Gamer Days has adapted to align with the interests of India’s vibrant gaming community, showcasing Intel-powered innovations that enhance the gaming experience.”
Emphasizing the significance of gaming-oriented marketing, StreamO CEO Tushaar Garg stated, “Our four-year collaboration with Intel reaffirms StreamO’s leadership in gaming marketing, enabling brands to authentically engage with India’s Gen Z gamers.”