AnyMind Group, a leading BPaaS company specializing in marketing, e-commerce, and digital transformation, has introduced its cutting-edge live commerce platform, AnyLive. Powered by generative AI, this platform aims to revolutionize how businesses engage with customers across borders by offering a seamless, multi-language live commerce experience without being constrained by time or geography.
AnyLive leverages advanced generative AI technology to create virtual streamers that accurately represent a brand’s persona. These AI-driven avatars are capable of hosting live streams in various languages, including English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with plans to expand further. This innovation helps businesses to continuously present products, promote sales, and engage audiences without the need for human hosts.
The platform was specifically designed to tackle key challenges in the APAC e-commerce landscape, such as language diversity, cultural nuances, and regulatory hurdles. By utilizing AI, AnyLive enhances the live commerce experience, supporting brands in overcoming obstacles like talent shortages and limited production facilities when expanding internationally.
Beyond virtual hosts, AnyLive integrates AI-generated live-stream scripts and dynamic, real-time product responses, streamlining content creation. The platform seamlessly connects with major e-commerce and social media networks such as Amazon, Shopee, TikTok, and Instagram, enabling brands to simultaneously broadcast across various platforms to amplify their reach.
To ensure comprehensive support, AnyMind Group is also assembling specialized teams that will assist with data-driven analytics, including monitoring viewership, audience comments, and sales performance, to fine-tune live streams. Additionally, the platform’s synergy with AnyTag, AnyMind’s influencer marketing service, provides access to a vast network of over 790,000 influencers. This allows brands to collaborate with human live streamers for added authenticity and engagement.
Kosuke Sogo, CEO and co-founder of AnyMind Group, commented on the launch, stating, “Southeast Asia’s e-commerce sector is experiencing massive growth, presenting significant opportunities for both local and global brands. With AnyLive, we’re introducing a fresh approach to social commerce and digital marketing. By leveraging our technological capabilities and our expertise across Southeast Asia, East Asia, India, and the Middle East, we are committed to helping businesses gain a competitive advantage in this rapidly evolving market.”