Sony Pictures Networks India (SPNI), under Culver Max Entertainment, has successfully acquired exclusive media rights for Asian Cricket Council (ACC) tournaments for the 2024-2031 cycle. This milestone partnership marks a 70% increase in media rights value compared to the previous cycle and cements SPNI’s role as the official broadcaster for ACC’s marquee events.
The agreement covers flagship tournaments, including the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups. Cricket enthusiasts across Asia will now enjoy widespread coverage across television, digital, and audio platforms, ensuring immersive access to high-profile matches.
Jay Shah, President of ACC, emphasized the significance of this deal: “This partnership represents a transformative step for Asian cricket. The Asia Cup remains a key pillar in showcasing regional cricketing talent, and with Sony Pictures Networks as our media partner, we are confident of delivering a world-class viewing experience. The increased rights value will bolster grassroots programs and infrastructure development across member nations, securing the future of cricket in the region.”
Gaurav Banerjee, Managing Director and CEO of SPNI, expressed enthusiasm about the collaboration: “We are thrilled to bring these high-stakes tournaments, featuring iconic rivalries like India vs. Pakistan, to cricket fans for the next eight years. The ACC’s transparent bidding process reflects their commitment to excellence, and we eagerly look forward to delivering thrilling moments and fostering the spirit of Asian cricket.”
This groundbreaking partnership not only promises exceptional coverage but also strengthens ACC’s ability to fund development initiatives across its member nations, ensuring the sport’s continued growth in Asia.
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