True Diamond, an emerging name in the lab-grown diamond industry, has successfully raised $1 million in seed funding. The round was led by Titan Capital, with additional participation from Huddle Ventures, Zeropearl Ventures, and personal investments from notable figures such as Ashutosh Valani, Priyank Shah, Aashka Goradia Goble, Ghazal Alagh (co-founder of Mamaearth), Abhishek Goyal, and Anmol Jain.
The funds will be directed toward strengthening the company’s workforce, enhancing brand awareness, and recruiting jewellery professionals, designers, and sales personnel. Additionally, True Diamond plans to launch exclusive boutique stores in Mumbai and Delhi NCR, along with expanding its branding and marketing efforts.
Founded in January 2024 by Parin Shah and Darayus Mehta, True Diamond aims to revolutionize the luxury jewelry market with a focus on sustainable, high-quality lab-grown diamonds. The brand offers an array of jewelry, including rings, earrings, pendants, necklaces, mangalsutras, bracelets, and tennis bracelets, along with customized pieces and men’s collections.
True Diamond’s lab-grown diamonds are produced using cutting-edge technology that replicates the natural diamond formation process, ensuring they possess identical chemical, physical, and optical properties to mined diamonds. These diamonds are crafted with ethical and sustainable practices in mind.
With a catalog of 5,000 customizable designs, True Diamond boasts a customer repeat purchase rate of 1.7 times and has expanded its reach across India.