ShopDeck, a direct-to-customer (D2C) e-commerce solutions provider, has successfully raised $8 million in its latest funding round. The investment was led by Bessemer Venture Partners, with participation from Elevation Capital, Venture Highway (now part of General Catalyst), and Chiratae Ventures.
The funding will be utilized to enhance ShopDeck’s AI-powered technology infrastructure, strengthen its operations in tier-II and III cities, and recruit top talent.
Founded by Rishabh Verma and Harmin Shah, ShopDeck offers comprehensive tools for sellers to establish and manage their e-commerce stores, streamline logistics, and handle payment systems, enabling businesses to seamlessly sell products online.
Initially launched as WMall, a social commerce platform, the company transitioned into an e-commerce enablement platform called NuShop in 2022 before rebranding as ShopDeck. Over the years, it has gained significant support from Elevation Capital, Venture Highway, and Chiratae Ventures.
In the competitive e-commerce enablement landscape, ShopDeck rivals platforms like Shopify, Magento, and WooCommerce. Additionally, in the shipping and marketing space, it faces competition from players such as Shiprocket and Unicommerce-owned Shipway.
This funding marks a significant step for ShopDeck as it continues to support sellers in scaling their businesses digitally across India.