Niyo, a leading fintech startup founded in 2015, has partnered with CleverTap to transform customer engagement through advanced personalization and real-time interactions. Specializing in financial services like international travel cards and app-based solutions, Niyo identified key challenges faced by Indian travelers abroad. To address these, the company implemented CleverTap’s automation tools, enhancing onboarding processes, ensuring regulatory compliance, and streamlining customer experiences.
This collaboration yielded remarkable results, including a 2x increase in click-through rates by leveraging Clever.AI for emotionally resonant content, a 40% boost in conversion rates through precise targeting and personalized communication, and a 12% re-engagement of dormant users via focused campaigns. By integrating CleverTap’s platform, Niyo successfully reduced drop-offs, automated personalized messaging, and reconnected with inactive users, solidifying its reputation for prioritizing customer satisfaction.
Sushanth Ravikumar, SVP and Head of Marketing at Niyo, highlighted the significance of this partnership, stating, “Delivering a seamless, personalized experience is our top priority. CleverTap’s tools have not only enhanced our operations but also preserved customer trust in a highly regulated sector. Its real-time adaptability ensures we maintain a competitive edge in an evolving market.”
Adding to this, Sidharth Pisharoti, Chief Revenue Officer at CleverTap, expressed his enthusiasm, saying, “Collaborating with Niyo has allowed us to amplify their customer engagement strategies. Our partnership focuses on creating timely, personalized experiences that improve satisfaction, particularly in areas like onboarding and transaction management. We are excited to support Niyo’s growth in this dynamic market.”
Through this strategic partnership, Niyo continues to innovate in the travel fintech space, setting new standards for customer-centric solutions.