Sebamed, the renowned German skincare brand distributed by USV, has introduced its latest campaign, Project Skin Deep, in partnership with Leo Burnett. The campaign emphasizes the significance of skincare that penetrates beyond the surface, focusing on the deeper layers of the skin for lasting health and beauty.
The campaign features compelling microscopic visuals comparing healthy skin before and after the use of Sebamed products. These powerful images emphasize the brand’s commitment to a science-driven approach, showcasing the true impact of its products rather than relying on superficial, edited visuals common in many beauty campaigns.
Project Skin Deep is set to run across various digital platforms and billboards, urging consumers to prioritize skincare that supports long-term skin health. The collaboration with Leo Burnett merges creativity with scientific integrity to challenge conventional beauty standards.
Karan Goel, Marketing Head at Sebamed India, explains, “Traditional skincare campaigns often focus only on short-term visible outcomes. At Sebamed, we believe that genuine beauty originates from skin health—internally and externally. This campaign empowers consumers by promoting the idea that long-term skincare is the key to true, lasting beauty. Project Skin Deep reaffirms our dedication to scientifically-backed skincare and educated consumer choices.”
Sachin Kamble, Co-Chief Creative Officer at Leo Burnett South Asia, adds, “For Project Skin Deep, we took an unconventional step by performing an actual biopsy of skin cells before and after using Sebamed products, integrating this scientific data into the campaign’s visuals. The result is an authentic narrative that blends science, creativity, and technology to highlight the remarkable effects of Sebamed products on skin health.”
This innovative campaign sets a new benchmark in skincare marketing by focusing on authentic, science-backed evidence, challenging the industry’s usual standards with a fresh and insightful perspective on skincare.
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