Amul has achieved significant recognition by being ranked as the strongest food brand globally in the Brand Finance Food & Drink report for 2024, moving up from the second position the previous year. The report highlights Amul’s brand value, which has grown by 11 percent to USD 3.3 billion, along with a Brand Strength Index (BSI) of 91.0 out of 100, earning the brand an AAA+ rating.
Jayen Mehta, the managing director of the Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns Amul, credited this achievement to the efforts of 3.6 million dairy farmers. He also noted that Amul’s organizational structure and effective marketing strategies have contributed to its widespread recognition in India.
Amul continues to be the strongest dairy brand while ranking as the 30th most valuable food brand globally and the only farmer-owned brand within the top 100. The company dominates 85% of India’s butter market and 66% of the cheese market. Consumers trust Amul’s branding, confident that they are purchasing pure and fresh products.
The Brand Finance report evaluates brand strength based on more than 35 criteria, including the effectiveness of advertising campaigns, product range, and consumer sentiment. This comprehensive approach ensures that brands like Amul are recognized not only for market performance but also for their corporate social responsibility efforts.
Savio D’Souza, valuation director at Brand Finance, noted that the food and beverage industry is undergoing significant changes due to evolving consumer trends. Brands that are adaptable and have a clear purpose are likely to succeed in this dynamic market.
Amul’s position as the strongest food brand is a result of its strategic marketing and strong customer loyalty. With over seven decades in the market, Amul continues to set standards in the dairy industry, maintaining its leadership both in India and globally.
