CoinDCX, a leading cryptocurrency exchange platform, has announced former cricketer Gautam Gambhir as its inaugural brand ambassador for the “Learn Karo. Crypto Karo.” campaign. The initiative is designed to equip Indian investors with crucial knowledge before diving into the world of cryptocurrency.
This new campaign features prominent figures as trusted voices, aiming to simplify crypto investments and dispel prevalent myths, while building trust and confidence. CoinDCX sees this as a key part of its broader vision to make cryptocurrency investment more accessible across India.
Sumit Gupta, co-founder of CoinDCX, expressed his excitement, stating, “We’re proud to have Gautam Gambhir as our brand ambassador. His legendary career is a perfect reflection of the values we stand for—trust, resilience, and a dedication to continual learning. Our platform’s success is rooted in the trust of over 15 million users who value transparent, informed investing. As cryptocurrency adoption grows in India, we are committed to empowering investors with the knowledge they need to succeed.”
Gupta further explained, “CoinDCX is positioning itself as the ‘Crypto Coach,’ focusing on consumer confidence and education. Gautam was the natural choice for us, given his exemplary discipline, focus, and success both as a player and a mentor. His approach to hard work and perseverance aligns perfectly with our philosophy of learning first, investing second.”
Gambhir himself shared his thoughts, saying, “To make informed decisions, confidence is key—and confidence stems from knowledge. I’m partnering with CoinDCX to help Indians gain the confidence to explore crypto with responsibility and understanding. Learning should be at the core of every investment journey. My message is simple: learn first, then invest.”
The campaign aims to provide educational resources on crypto basics, analysis methods, and trading strategies for users at varying experience levels. CoinDCX has also enhanced its platform to better integrate learning with trading, helping to foster a more knowledgeable crypto ecosystem. The initiative extends beyond individual users, aiming to engage the wider Web3 community, including developers and enthusiasts.
Prashant Verma, Chief Growth and Marketing Officer, added, “Our research has shown that while many Indians are curious about crypto, the fear of making mistakes often outweighs the fear of missing out. This stems from a lack of understanding. With the ‘Learn Karo. Crypto Karo.’ campaign, we aim to break this barrier, empowering investors to make confident, informed decisions. As CoinDCX, we want to be the ‘Crypto Coach’ that guides them through this journey.”