House of Beauty has officially launched Kylie Jenner‘s signature fragrance, ‘Cosmic,’ in India, marking a significant expansion for Kylie Cosmetics. This move follows the successful introduction of Kylie Cosmetics in April 2024 and aims to tap into India’s growing fragrance market.
Currently, Kylie Cosmetics is exclusively available at Sephora India, with a presence in all 26 stores across key markets, including Mumbai, Delhi, and Chandigarh, as well as online. Initially offering a diverse range of products across face, lip, and eye categories, the brand is now expanding to meet the rising demand for international beauty products in India.
Since the launch of the Kylie Lip Kit in 2015, Kylie Cosmetics has gained worldwide acclaim, often selling out within minutes. In India, the brand’s lip products account for over 50% of its business, showcasing its popularity among Indian consumers.
Kumar Prashant, Business Head of Kylie Cosmetics at House of Beauty, expressed excitement about the expansion, stating, “We have received an incredible response from Indian consumers since the launch of Kylie Cosmetics. Cities like Chandigarh and Hyderabad, alongside Delhi and Mumbai, have shown strong enthusiasm for our brand.”
The introduction of the ‘Cosmic’ fragrance is just the beginning, as Kylie Cosmetics has exciting new product launches lined up for the festive season, including the Tinted Butter Palm, Mauve Eyeshadow Palette, and Lip Oil. This strategic expansion is expected to solidify Kylie Cosmetics’ position as a leading beauty brand in India.