myTrident, the renowned brand specializing in luxury home décor, has officially joined forces with Bigg Boss Season 18 as its home décor partner. This partnership brings an exclusive collection of luxury bedding and home textiles, set to enhance the overall aesthetic of the Bigg Boss house.
In an exciting first, Bigg Boss collaborates with a home textile brand, allowing myTrident to showcase its stunning designs throughout the iconic reality show’s interiors. The brand’s exquisite range, including plush bedding and opulent terry towels, will not only be prominently featured but also incorporated into the daily routines of the contestants. A dedicated premium queen-sized bed and other signature installations will ensure myTrident’s presence is felt in every nook, offering viewers a glimpse into the pinnacle of home décor luxury.
This collaboration marks a significant moment for myTrident as it shines during India’s most popular reality series.
“We are thrilled to embark on this journey with Bigg Boss for the first time,” stated Neha Gupta Bector, chairperson of myTrident. “Our brand, which embodies luxury and comfort, is eager to showcase how our exquisite home décor collection can elevate any environment. The Bigg Boss house provides an ideal backdrop to demonstrate the elegance and sophistication our products offer, inspiring audiences throughout India.”
Contestants will indulge in the luxury of myTrident’s terry towels and bedding daily, while viewers at home will witness the transformative power these products can bring to a space. This integration will be further enhanced through targeted television commercials and digital promotions, ensuring the essence of comfort and sophistication resonates with the audience.
Pavitra KR, revenue head of Colors (Viacom18), remarked, “Bigg Boss is central to India’s entertainment landscape, shaping trends and creating memorable cultural moments. Its vast reach across television, digital, and social media guarantees exceptional visibility and engagement for our partner brands. Our innovative brand placements seamlessly weave partners into the show’s narrative, significantly elevating brand recognition. We are excited to welcome myTrident as our inaugural home décor partner, marking a major milestone as they bring their luxurious textile collection to the Bigg Boss house, enriching both the contestants’ living spaces and the overall viewing experience.”