Creative agency Red Bangle has been entrusted with the strategic and creative communication mandate for McCain Foods India’s food service division. After a competitive pitch process, the agency will work to elevate the visibility of McCain’s key brands, including V Crispers and SureCrisp, in the Indian market.
Known globally for its frozen food offerings, especially its signature French fries, McCain Foods has a strong reputation in the frozen food industry. The company’s B2B division is a significant driver of revenue and growth, making this partnership a strategic move to expand its market footprint in India.
Samantha Dutta, Director of Sales & Marketing at McCain India, highlighted the potential for growth, stating, “While we lead the category, the low market penetration of frozen food products offers immense opportunities. This collaboration aims to reshape customer engagement, demonstrating the value of our innovative offerings while boosting market share and enhancing brand perception.”
Lakshmi Rebecca, Founder and CEO of Red Bangle, expressed her enthusiasm for the collaboration: “Partnering with McCain Foods India is an exciting opportunity. Our focus on strategic solutions and creative innovation aligns seamlessly with McCain’s growth ambitions. We’re eager to bring our expertise across strategy, campaigns, content, and technology to drive impactful results.”
This partnership aims to redefine McCain’s communication strategies, strengthening its connection with customers and further solidifying its presence in the Indian market.