Bank of Baroda has signed legendary cricketer Sachin Tendulkar as its global brand ambassador, marking a key milestone in the bank’s transformation journey. The partnership is grounded in shared values of excellence, trust, and leadership, aligning perfectly with the bank’s ambitious growth plans. The association also comes with the launch of Bank of Baroda’s new campaign, “Play The Masterstroke,” which inspires individuals to make wise financial choices by partnering with a bank known for its century-old legacy of reliability.
Sachin Tendulkar, with his massive appeal across India’s diverse demographic landscape, will feature prominently in Bank of Baroda’s branding efforts. In addition to advertising campaigns, Sachin will also play a role in the bank’s consumer education programs focused on financial literacy, fraud prevention, and both customer and employee engagement initiatives. With the bank’s presence in 17 countries, Tendulkar’s global recognition will also aid in promoting the Bank of Baroda brand on an international scale.
Debadatta Chand, Managing Director and CEO of Bank of Baroda, expressed his pride in the collaboration: “It’s an honor to have Sachin Tendulkar as our global brand ambassador. Sachin has always inspired through his actions, both on and off the cricket field. His values—leadership, trust, and consistency—mirror those upheld by Bank of Baroda for over 100 years. We are thrilled to bring this exciting partnership to life.”
Additionally, the bank has unveiled its exclusive ‘bob Masterstroke Savings Account’ designed for premium clients, further reinforcing its commitment to innovation and customer satisfaction.
Sachin Tendulkar also shared his excitement, stating, “It’s a pleasure to partner with Bank of Baroda, an institution that has grown and adapted to the times. Their commitment to excellence and innovation resonates with me, and I look forward to contributing to their journey of empowering individuals and communities.”
Bank of Baroda aims to encourage every citizen to “Play The Masterstroke” by choosing the bank as their preferred financial partner, driving success and prosperity for millions.