Barbie has partnered with renowned Indian fashion designer Anita Dongre to launch its first-ever Barbie Signature Diwali doll, blending the richness of Indian tradition with Barbie’s iconic global appeal. Priced at Rs 1,999, the special edition doll will be available globally starting October 4, 2024, through leading toy retailers both online and offline.
In honor of Diwali, the Barbie Signature Diwali doll wears a beautifully crafted Moonlight Bloom lehenga, designed by Anita Dongre. The ensemble includes a traditional choli top, floral Koti vest, and a lehenga skirt adorned with intricate motifs of dahlias, jasmine, and the Indian lotus. The look is completed with a bindi, gold bangles, and earrings, symbolizing Indian artistry and craftsmanship.
Anita Dongre shared her excitement about the collaboration, saying, “Through this Diwali celebration, Barbie and I are inspiring fans worldwide to embrace the elegance of Indian fashion and culture. My brand’s focus has always been on empowering individuals through fashion, and partnering with Barbie, a global symbol of women empowerment, is a perfect reflection of this mission.”
This collaboration underscores Barbie’s commitment to inclusivity by representing diverse cultures and traditions in its product range. By celebrating global festivals and promoting cultural representation, Barbie continues to inspire young girls to see the beauty in diversity.
Lalit Agarwal, Country Manager of Mattel India, expressed his views on the partnership: “We are proud to partner with a designer as esteemed as Anita Dongre to bring this vision to life. The Barbie Diwali doll showcases the vibrancy of Indian culture, empowering girls to embrace diversity and inclusion while seeing their own stories reflected in Barbie.”
The Barbie Signature Diwali doll, priced at Rs 1,999, will be available globally from October 4, 2024, through major retailers both online and offline, offering fans worldwide a chance to celebrate India’s rich heritage.