Alt DRX, an innovative digital real estate marketplace, has announced the appointment of renowned cricket commentator Harsha Bhogle as its brand ambassador. This collaboration represents a key step forward in the company’s vision to transform real estate investments in India’s emerging markets. Alt DRX is harnessing the power of Blockchain-based Asset Tokenisation technology, aiming to make high-value assets like real estate, art, and antiques more accessible to a broader audience.
Best known as the “Golden Voice of World Cricket,” Harsha Bhogle’s partnership with Alt DRX aligns his influential persona with the company’s mission. His vast experience and credibility make him an ideal advocate for the brand, especially as it seeks to educate the public on Blockchain-driven real estate investment. Bhogle’s decision to endorse Alt DRX reflects his belief in the company’s ability to redefine asset ownership through its groundbreaking technology.
Avinash Rao, Co-founder of Alt DRX, expressed his enthusiasm for the partnership, saying, “We are excited to have Harsha Bhogle on board as we work towards democratizing real estate investment in India. His unique talent for simplifying complex ideas aligns perfectly with our goal of making property investment as intuitive and engaging as following a cricket match.”
The partnership will see Bhogle featured in a 360-degree marketing campaign across various platforms, targeting both experienced investors and newcomers to the market. Alt DRX caters to a wide demographic, and Bhogle’s universal appeal makes him an ideal choice to engage with this diverse audience.
In his role, Bhogle will spearhead brand communication efforts, helping to demystify property investment for the masses. “Just like cricket opens doors to new opportunities, Alt DRX is creating pathways for individuals to invest in real estate. I’m excited to show how this platform can change the game for investors,” Bhogle shared.
This partnership is expected to significantly boost Alt DRX’s brand visibility and user growth as it expands its reach. With Bhogle’s trusted voice leading the way, the company is well-positioned to revolutionize the real estate investment landscape through its innovative financial solutions.
Alt DRX operates within the Innovation sandbox of major financial regulators, including IFSCA in GIFT City, Gujarat, and Qatar Financial Services Authority, solidifying its place as a leader in the Fintech space.