Pizza Hut has introduced stunning 3D anamorphic billboards in key locations across Mumbai and Bengaluru to spotlight its much-anticipated relaunch of the Momo Mia Pizza. These innovative billboards, featuring cutting-edge anamorphic technology, create the illusion of the pizza leaping off the screen alongside a refreshing glass of Pepsi, delivering a visual treat to passersby.
Initially launched in 2021 as a limited-time offering, the Momo Mia Pizza is making a festive-season comeback. Aanandita Datta, Chief Marketing Officer of Pizza Hut India, explained the decision: “We received overwhelming feedback when it debuted in 2021. Consumers often asked us to bring it back, so we felt the festive season was the perfect opportunity.” She also highlighted that 60-70% of the brand’s festive marketing budget has been allocated to promoting the pizza and its meal deal, priced at ₹299.
The campaign, crafted by independent agency Creativeland Asia, humorously embraces the initial reactions to the Momo Mia Pizza’s unique design. According to Datta, “When we first launched it, people loved the taste but found its appearance amusing, comparing it to a fidget spinner. Instead of shying away, we turned that feedback into a playful campaign with the tagline: ‘You can troll all you want, but you must try it.’”
With this creative approach and eye-catching advertising, Pizza Hut is setting the stage for a memorable festive season with the Momo Mia Pizza at its center.