Pratilipi, a Bengaluru-based storytelling platform, showcased remarkable growth in FY24 by increasing its revenue by 66% and reducing losses by 62%. The company’s operational revenue surged to ₹57.8 crore in FY24, compared to ₹35 crore in FY23, as per its filings with the Registrar of Companies (RoC).
Pratilipi specializes in text and audio storytelling across Indian languages such as Hindi, Gujarati, Bengali, Marathi, and Malayalam. Its offerings span audiobooks, podcasts, comics, web series, and movies. Revenue from its content and premium subscriptions doubled to ₹34.97 crore in FY24, contributing 60.5% of the total operating revenue. Meanwhile, brand advertising revenue rose by 79% to ₹7.53 crore, and book sales climbed by 62% to ₹10.62 crore. The company also earned ₹70 lakh from interest income, bringing its total revenue to ₹58.5 crore for FY24.
On the expense front, Pratilipi managed to cut costs significantly. Employee benefit expenses, the largest category, declined by 21% to ₹46.94 crore. Advertising expenses fell sharply by 62% to ₹19.36 crore, with cloud services and software charges also witnessing a notable reduction. These efforts brought down the company’s total expenses by 39% to ₹116.7 crore in FY24.
As a result, Pratilipi’s net losses were reduced to ₹58.13 crore in FY24 from ₹152.6 crore in FY23. The company spent ₹2.02 to generate every rupee of revenue during this period. Its cash and bank balances stood at ₹2.3 crore, with total current assets valued at ₹33.26 crore.
The startup, which has raised over $80 million from prominent investors like Krafton, Nexus Venture Partners, Omidyar Network, Shunwei Capital, and Tencent, plans to take the public route in January 2026. CEO Ranjeet Pratap Singh also revealed intentions to raise $12 million in a pre-IPO round, potentially at a lower valuation, ahead of the planned IPO.
This financial turnaround highlights Pratilipi’s strategic focus on operational efficiency while scaling its core storytelling platform.