Fashor, one of India’s fastest-growing ethnic and fusion-wear brands for women, has officially announced Bollywood star Sara Ali Khan as its brand ambassador. The partnership begins with the launch of the brand’s latest campaign, ‘Dil Se Indian’, which embraces the vibrant cultural heritage and traditions of India. Known for her charm, relatability, and connection to her roots, Sara embodies Fashor’s vision of the modern Indian woman—confident, proud of her heritage, and effortlessly stylish.
The ‘Dil Se Indian’ campaign not only introduces Fashor’s newest collection but also marks the start of Sara’s long-term collaboration with the brand. It reflects Fashor’s commitment to making ethnic fashion relevant and accessible, celebrating the unique identities of Indian women. By combining traditional craftsmanship with contemporary designs, Fashor speaks to today’s woman, who balances modernity with a strong sense of cultural pride.
Commenting on her new role, Sara Ali Khan said, “I’ve always admired how Fashor blends modern prints and styles with traditional Indian craftsmanship. Their designs resonate with my sense of fashion, allowing me to express my ethnicity in fresh and creative ways. I’m excited to be part of this journey that empowers women to embrace their roots through stylish ethnic wear.”
The ‘Dil Se Indian’ collection showcases a vibrant mix of bold patterns, modern cuts, and traditional Indian techniques. With sizes ranging from S to 5XL, the collection ensures inclusivity, making fashion accessible to women of all shapes and sizes. From everyday wear to festive outfits, the collection is designed for women who want to stay fashion-forward while celebrating their cultural identity.
Vikram Kankaria, Co-Founder and CEO of Fashor, expressed his excitement about the collaboration: “Sara Ali Khan is a true representation of everything Fashor stands for—authenticity, individuality, and cultural pride. Her connection with Indian traditions and her effortless style align perfectly with our brand ethos. Through ‘Dil Se Indian’, we’re not just celebrating Indian fashion but embracing the pride and beauty of being Indian in every aspect of life. Sara’s presence amplifies our message and helps us reach women who are proud of their heritage and confident in their individuality.”
Sara will continue to represent Fashor in future campaigns that merge Indian traditions with modern-day fashion trends. The ‘Dil Se Indian’ campaign will be promoted across Fashor’s digital platforms, as well as popular online marketplaces like Myntra, Nykaa Fashion, and Ajio, alongside the brand’s own website and mobile app. Fashor is also set to expand its offline presence with over 100 exclusive brand outlets across India in the coming years.
With Sara Ali Khan as the face of Fashor, the brand aims to inspire a new wave of fashion that celebrates individuality, cultural pride, and accessible ethnic wear for women all across India.