Bollywood actor and wellness icon Shilpa Shetty has been unveiled as the brand ambassador for Nutrela, a trusted name in soya-based products in India for nearly four decades. Known for its nutritious offerings like soya chunks, mini chunks, and granules, Nutrela aims to highlight its role in healthy living through this collaboration, perfectly complementing Shetty’s dedication to fitness and balanced nutrition.
Announcing the partnership, Mr. Sanjeev Asthana, CEO of Patanjali Foods, expressed confidence in the synergy, stating, “Shilpa Shetty’s standing as a health and wellness advocate aligns seamlessly with Nutrela’s mission. Her influence and commitment to promoting a protein-rich lifestyle will inspire millions to incorporate Nutrela Soya Nuggets into their daily meals.”
Echoing the sentiment, Shilpa Shetty shared her enthusiasm, saying, “I am excited to be part of Nutrela’s journey in transforming Indian households. Nutrela Soya Nuggets stand out as a delicious and highly nutritious option, perfectly reflecting my belief in a balanced and healthy lifestyle.”
With Shilpa Shetty as the face of the brand, Nutrela is set to launch comprehensive campaigns featuring recipes and engaging content across TV, print, digital platforms, and outdoor media, reinforcing its position as a staple in Indian kitchens.