As the festive season approaches, Meesho has announced partnerships with several direct-to-consumer (D2C) brands, successfully engaging 3.2 crore shoppers. The platform revealed that nearly 75% of its orders originated from tier 2 and beyond markets. Among the D2C brands that have shown remarkable growth, Liberty saw a staggering increase of 2.89 times, Bella Vita experienced a 2.5 times rise, and Denver achieved growth of 2.4 times.
Meesho has joined forces with a variety of well-known D2C brands, including Mamaearth, Denver, Himalaya, Bajaj, Joy, Lotus Herbals, Biotique, Bata, Paragon, Relaxo, and Liberty, among others. Their Meesho Mall now showcases over 1,000 national, regional, and D2C brands, with the company reporting nearly double the order growth for the platform.
Megha Agarwal, General Manager of Business at Meesho, expressed enthusiasm about the partnerships: “We are excited to welcome these prestigious brands to our platform. These collaborations aim to provide customers access to an exceptional selection of products from both established and emerging brands, all in one place. In the past six months, Meesho Mall has welcomed 3.2 crore shoppers, demonstrating increasing consumer confidence.”
Zairus Master, Chief Business Officer of Honasa Consumer Limited, remarked on the collaboration with Mamaearth: “We are thrilled to offer Mamaearth’s products through Meesho Mall and to broaden our reach, especially in areas where access to high-quality personal care items is limited. This partnership not only accelerates our growth but also aligns with our goal of providing safe and non-toxic products to homes across India. As we prepare for the festive season, we are optimistic that our ongoing collaboration with Meesho Mall will help us share nature-inspired wellness with millions more.”