Reelo, a customer loyalty and marketing startup based in Ahmedabad, has successfully raised $1 million from Silicon Valley angel investor Gokul Rajaram. Known for his influential roles in companies like Facebook and Google, Rajaram’s investment is a significant endorsement of Reelo’s vision and potential. Founded in 2021 by siblings Prit and Parin Sanghvi, Reelo offers a suite of marketing tools designed specifically for small and mid-sized businesses. By integrating with point-of-sale (PoS) billing software, Reelo enables businesses to collect valuable customer data, automate marketing strategies, and implement effective loyalty programs aimed at retaining customers and driving insights.
The newly acquired funds will be directed towards expanding the team, enhancing artificial intelligence and machine learning capabilities, and extending Reelo’s market reach both domestically and internationally. Currently operating in nine countries, including regions in the Middle East, Africa, and Southeast Asia, Reelo has ambitious plans to enter the US market. CEO Parin Sanghvi highlighted the shift he observed in the US, where brands are increasingly focusing on customer retention through loyalty programs rather than mere acquisition through discounts. He aims to replicate this successful strategy in India, empowering small and mid-sized businesses with technology and data-driven solutions to foster growth.
Reelo’s platform offers a variety of customer engagement tools, including referral programs and smart QR codes. The startup has partnered with numerous PoS billing software providers such as Petpooja, DotPe, TMBill, and Posist Technologies. Notable brands in the food and beverage sector, including Jumbo King, Jamie’s Italian, and Punjab Grill, utilize Reelo’s platform to enhance customer engagement and retention. Dheeraj Gupta, Founder and Managing Director of Jumboking, praised Reelo’s impact on his business, noting a notable increase in customer repeat rate after using Reelo’s loyalty programs and marketing tools.
Gokul Rajaram’s involvement brings not just financial backing but also invaluable expertise. His extensive background in marketing technology and strategic roles at major tech companies will be crucial as Reelo continues to innovate and expand. Rajaram expressed his enthusiasm for Reelo’s mission, highlighting the startup’s ability to empower retailers and restaurants to attract more customers, boost sales, and strengthen their brand using customer data, loyalty, and marketing tools.
Reelo currently supports over 17,000 businesses and has engaged with more than 16 million customers. The platform operates on a freemium model, offering a 14-day trial period followed by affordable subscription plans. With its impressive growth trajectory and positive customer feedback, Reelo is well-positioned to make a significant impact in the global market for customer loyalty and engagement solutions.