Frammer AI, a startup founded by former NDTV executives, has successfully raised $2 million in seed funding from Lumikai, a leading venture capital firm focused on interactive media and gaming in India. This fresh injection of capital will be pivotal in enhancing the company’s AI-powered video creation platform, designed to swiftly turn long content into engaging short clips tailored for marketing purposes.
Founded by Suparna Singh, Kawaljit Singh Bedi, and Arijit Chatterjee, Frammer AI’s platform enables businesses to effortlessly produce high-quality videos for social media using advanced artificial intelligence. The company’s technology simplifies the entire video production process, offering a comprehensive solution that facilitates both creation and distribution on social media.
The demand for short-form videos continues to rise, and Frammer AI is positioned to capitalize on this trend. According to Salone Sehgal, founding partner at Lumikai, “Frammer AI’s leadership team has a proven track record of driving businesses from inception to profitability, delivering value through pioneering content, product, and media tech solutions.” Their experience at NDTV has equipped them to lead this innovative AI venture.
With the new funding, the company intends to expand its technical team, strengthen its focus on the sports and entertainment sectors, and invest in data training initiatives. Frammer AI is also poised to help large enterprises and eCommerce firms improve their social media engagement by providing efficient video production solutions. The startup counts renowned organizations such as The India Today Group, Zee News, and Acko among its clients in India and the US. Additionally, it has been named the official AI content partner of Brightcove, a US-based streaming service provider.
By tapping into this growing market, Frammer AI aims to boost video production efficiency and enhance social media presence for its clients across various industries.