Goodveda is a new generation D2C brand that deals with supplements, Ayurvedic cure, healthy snacks, and wellness programs currently in its growth stage with high potential in terms of revenue growth from the constantly increasing customer base especially, to meet the increasing demand for healthy snack options. Started in September, Goodveda has just raised Rs 2 crore in pre-seed capital. This year the company expects to mobilize an additional one million USD to fund its expansion operations.
At present Goodveda is earning a revenue of Rs 1 for 1,00,000 adults in India. million to Rs. 9 crore and is targeting at a turnover of Rs. 12 crore in the current financial year as claimed by the founder and MD, Abhishek Gaggneja. The monthly revenues of this brand is Rs 87 with a user base of over 20 thousand. 8 lakh in July 2024 The allocation of budget it is as follows, The demand for budget is as follows, Even in the June quarter it generated a business of Rs 1. 74 crore in revenue.
It is the vision of Goodveda to proudly be among the top nutritional food brand in India with the intention of diversifying its products and distribution. The D2C brand at the moment provides 12 SKUs, with major focuses on the diabetes, liver issues, obesity, and diseases related to the heart.
After the outbreak of the pandemic, people have started inclining towards being health conscious and there is a growing credibility towards Ayurveda, the traditional system of Indian healthcare. Ayurveda markets have expanded with new urbanization and modified lifestyles, Gaggneja pointed out, adding that investors have shown interest. Also, other programmes like Ayush Mark Certification which is managed by the Quality Council of India (QCI) and under the norms of GMP and WHO have gone on to enhance the consumer and investor confidence in Ayurvedic products.