Food delivery startup Swish has raised $2 million in its first funding round, with Accel leading the investment. The round also saw participation from prominent angel investors, including Abhiraj Bhal, Varun Khaitan, and Karthik Gurumurthy, the former head of Swiggy Instamart.
The fresh capital will be used to expand Swish’s operations in Bengaluru, enhancing its delivery capabilities across key areas and preparing for entry into other tier-I cities.
Founded in 2024 by Shah, Ujjwal Sukheja, and Saran S, Swish manages the end-to-end food delivery process, including preparation and dispatch, within a hyper-local radius of 1.5–2 km. The company operates multiple cloud kitchens in Bengaluru’s HSR Layout and Bellandur areas. By November, it aims to extend services to Koramangala, Sarjapur, and other regions in the city.
Swish currently offers a diverse selection of around 70–80 unique stock-keeping units (SKUs) on its platform, covering indulgent treats, snacks, beverages, and meals.
This rapid delivery model comes amidst increased competition in the space. Swiggy recently launched its 10-minute food delivery service, Bolt, while Zomato introduced Instant in 2022, later rebranding it to Everyday due to product-market fit challenges.
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