VerSe Innovation, the parent company of DailyHunt and Josh, announced the acquisition of digital marketing solutions provider Valueleaf Group. The deal, a cash-and-stock transaction, aims to significantly boost VerSe’s growth, with a projection of an additional $100 million in revenue and a 10% EBITDA margin by FY25.
VerSe cofounder Umang Bedi stated that the acquisition would establish an India-centric ad retargeting and exchange platform. As of June 30, Valueleaf had already reached a Rs 732 crore annual recurring revenue (ARR) with nearly a 10% EBITDA margin. This acquisition is part of VerSe’s broader strategy to enhance its portfolio, which has included previous acquisitions such as New York-based digital magazine store Magzter.
Valueleaf, a Bengaluru-based company, brings extensive performance data and established supply-side integrations, including connections with over 50,000 websites, 1,000 apps, and various smartphones. It also offers vertical-specific solutions like Buddy Loan for financial services, Whistle Feed for small businesses, and Share and Earn, designed to drive performance marketing for digitally native companies.
Founded by Bedi and Virendra Gupta, VerSe has raised over $1.4 billion in funding, including an $805 million round in 2022 led by the Canada Pension Plan Investment Board, with participation from Ontario Teachers’ Pension Fund, Luxor Capital, Sumeru Ventures, Sofina Group, and Baillie Gifford. The company has also returned approximately $450 million in secondary exits to early investors.
Satish Saraf and Srikanth Bureddy, cofounders of Valueleaf, expressed their excitement about integrating their data-driven strategies with VerSe’s platforms to deliver superior outcomes for brands.